The water experience of the future takes over FFCR: Sugar-free premium water straight from the tap

When FFCR opens its doors at the Swedish Exhibition and Congress Center in Gothenburg, the focus will be on the next generation of beverage concepts.

At the exhibitor Nordic Hospitality, visitors can discover how to combine filtered premium water from BRITA with all-natural, sugar-free flavoring from Monin Pure – a solution that both saves environmental resources and maximizes the restaurant’s margins. Serving bottled water has long involved heavy lifting, full refrigerators and extensive handling of deposits and waste. Now more and more hotels, restaurants and cafés are choosing to switch to locally filtered solutions. As an official distributor for BRITA, we are showing how easy it is to upgrade the serving to crystal-clear still or sparkling water directly on site. A sugar-free revolution for the drinks menu. The big exclamation point during this year’s fair is the collaboration with Monin Pure (in collaboration with Barkonsult). The increased demand for healthy, sugar-free alternatives has meant that traditional soft drinks are losing ground in favor of flavored water. With Monin Pure, concentrates of 100% natural ingredients are added, completely without sugar or sweeteners. The result is a sophisticated premium water with subtle flavors that elevate the dining experience without competing with the food. Strengthen the brand and increase margins In addition to the obvious environmental benefits of completely eliminating the transport of bottled water, the concept offers strong economic arguments: Own brand: The water is served in elegant BRITA bottles that can be profiled with the restaurant or hotels own logo. High profitability: Producing your own flavored premium water provides a fraction of the purchase cost compared to ready-made bottled water, which gives significantly better margins per glass served. Experience the concept live in Gothenburg. During the trade fair days, stand A:08 will be transformed into a tasting bar. Welcome to stop by to quench your thirst, try your favorite flavor of Monin Pure and discover how smoothly your business can transition to the water concept of the future.